Mark Maddalena

Graphic Designer

Branding | Graphic Design | Responsive Web Design | User Interface Design | Corporate Identity | Marketing

ACCOMPLISHMENTS

• Increased visibility & potential market by 10-15% by expanding role as designer to include sales
• Reduced printing $10,000, increased new orders 10%, easier access to products with catalog redesign
• Provided 30% increase in employee engagement and external marketing by designing line of branded merchandise
• Enabled design studio to pitch more effectively to wider audiences with cutting-edge presentation package
• Increased vendor investment by 25% by creating new visual standards for wholesale marketing materials
• Increased product sales 18% & vendor investment 10% by building warehouse distributor’s first website
• Created and accepted opportunity to teach web design certification by mastering the certification course
• Increased website conversions 30-40% over course of 3 website re-brandings

KEY SKILLS

o Graphic Design
o Responsive Web Design
o User Interface Design
o HTML
o CSS
o Creative Direction
o Concept Presentations
o Branding
o Communications
o Search Engine Optimization
o Web Content Management
o Customer Relationship Management
o Storyboards
o Site Maps

TECHNOLOGY

o Adobe Creative Suite: Photoshop | InDesign | Illustrator | Dreamweaver
o QuarkXPress
o HTML
o CSS
o Microsoft Office Suite: Word | Excel | PowerPoint | Outlook
o Content Management Systems
o SEO
o ADA Compliance
o Windows & Macintosh

Experience:

Designer | MarkMaddalena.com
Web Designer | Berkeley College • Paramus, NJ
Web Design Instructor | LasComp Institute of IT (LIIT) • Montvale, NJ
Creative Director | Armor Deck • Saddle Brook, NJ
Graphic Designer | Bear Brook Design • Washingtonville, NY
Graphic Designer | Crestron Electronics • Rockleigh, NJ